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Chapter Seven Segmentation, Targeting and Positioning: Building the Right Relationships with the ... - page 9 / 21

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7-9

Undifferentiated (Mass Marketing)

Focus is on common (not different) needs of consumers.

Product and marketing program are geared to the largest number of buyers.

Uses mass advertising and distribution.

Henry Ford’s Model T is an excellent example of undifferentiated or mass marketing.

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