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The Apple of Jobs' Eyes: An Historical Look at the Link Between Customer Orientation....... and Corporate Identity Terry Beckman, Queen’s University, CANADA Garth Harris, Queen’s University, CANADA

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* "A More Definite System": The Emergence of Retail Food Chains in Canada, 1919-1945.. Barry Boothman, University of New Brunswick, CANADA

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* Entangled in the Societal Labyrinth: Marketers' Management of Paradox and.................... Authentic Norms Maureen Bourassa, Queen’s University, CANADA Peggy Cunningham, Queen’s University, CANADA Jay Handelman, Queen’s University, CANADA

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Black Gold: A History of the African-American Elite Market Segment.................................... Blaine Branchik, Quinnipiac University, USA Judy Foster Davis, Eastern Michigan University, USA

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To "Guide, Help and Hearten Millions": The Place of Commercial Advertising in................. Wartime Britain 1939-1945 David Clampin, University of Wales, UK

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* "Trusted for Over 80 Years": Ted Bates and Trojan Advertising, 1985-2001....................... Richard Collier, Duke University, USA

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Table of Contents

Table of Contents………………………………………………………………………….....

CHARM Milestones………………………………………………………………………….

Past Paper Award Winners…………………………………………………………………

Sponsors and Acknowledgements and Conference Committee…................................…..

CHARM Board of Directors……………………………………………………...…………

Manuscript Reviewers……………………………………………………………………….

Conference Program………………………………………………………………….……...

Full Papers

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    These papers have been nominated for the Stanley C. Hollander Best Paper Award

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