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The Independent and Eternal Lives of Brands in Alcoholic Beverages.................................... Teresa Da Silva Lopes, Queen Mary, University of London, UK

The Americanization of Italian Advertising During the 50's and the 60's: Mediations............ Conflicts and Appropriations Simona De Lulio, University of Strasbourg, FRANCE Carlo Vinti, IUAV University of Venice, ITALY

The "Scandinavian Ideal" in Design: Two Distinct Approaches to the Marketing of............... an Ideal Clive Edwards, Loughborough University, UK

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    Na Zdorovye! Soviet Health Posters as Social Advertising....................................................

Karen Fox, Santa Clara University, USA

David Ogilvy versus Rosser Reeves and Their "Competing" Advertising Philisophies............ The Real Story. Daniel Haygood, University of Tennessee, USA

Visions of America: Publicitaires and the United States, 1944-1960....................................... Clark Hultquist, University of Montevallo, USA

Take Two Aspirins and Don't Call Me in the Morning: A Descriptive History of Health........ Care Product Advertising, 1900-1980 Brian Jones, Quinnipiac University, USA Patricia Norberg, Quinnipiac University, USA Ronald Rozett, Quinnipiac University, USA

Heritage Brands - Welcome Inheritance or 'Over the Hill'....................................................... Marilyn Liebrenz-Himes, The George Washington University, USA Hamed Shamma, The George Washington University, USA Robert Dyer, The George Washington University, USA

Testimonial Advertising: Movie Stars and American Girls Become Authorities...................... Leslie Midkiff DeBauche, University of Wisconsin-Stevens Point , USA

"Cadillac Flambe": Race and Brand Identity........................................................................... Margaret Myers, Northern Kentucky University, USA Sharon Dean, University of Cincinnati, USA

Peddling Schwinn Bicycles: Marketing Lessons from the Leading Post WWII US................... Bicycle Brand. Ross Petty, Babson College, USA

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