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Reactions from Satirists in the Literary, Commercial, and Moneyed Center When the............ Marketing Prize is Lost: New York's Loss of the Columbian World's Fair Mandate is Chicago's Gain Alfred Holden, Fordham University, USA Laurie Holden, Fordham University, USA

Ad Agency Lost: The Rediscovery of Compton Advertising...................................................... Randy Jacobs, University of Hartford, USA

From Mrs. Jones to Mrs. Sanyo: Women’s Identity and Product Advertising in Japan........... in Prewar and Postwar Home Appliances Ads, 1931-1965 Olga Khomenko, Waseda University, JAPAN

The Relationship of the Ottoman society to Western Companies seen through late................. Ottoman Advertisements Yavuz Kose, Ludwig-Maximilian University, GERMANY

The Central Department Store and the Soviet State: Tallinn Kaubamaja - Estonia's.............. "Department Store" Brent McKenzie, University of Western Ontario, CANADA

The Roman Games and Consumption Rituals........................................................................... Yuko Minowa, Long Island University – Brooklyn Campus, USA

Foote, Cone and Belding: Hollywood Powerhouse................................................................... Susan Ohmer, University of Notre Dame, USA

Does You Mean 'dis? Race and the Marketing of Rowntree Cocoa in the Twentieth............... Century Emma Robertson, Leeds Metropolitan University, UK

A (Bumpy) Ride on Innovation Escalator: Historical Trends of Product Innovativeness......... Stav Rosenzweig, The Hebrew University of Jerusalem, ISRAEL David Mazursky, The Hebrew University of Jerusalem, ISRAEL

The Case of the Disappearing Wedding Band: An Exploration into the Evolution of.............. Marriage and Family in American Advertising (1920-present) Andrea Scott Barbara Gross, California State University Northridge, USA

A Revised Framework of Old, Modern, and Recent Marketing Schools................................... Goran Svensson, Oslo School of Management, NORWAY Stefan Lagrosen, University West, SWEDEN

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