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A True Pioneer of Research in Advertising: The Contribution of Paul Cherington's............... Works to Early Advertising Thoughts Yumiko Toda, Keio University, JAPAN

The Development of Ideas in Marketing Management from the Tacit to the Explicit............... The Case of the USA 1910-40 Kazuo Usui, Saitama University, JAPAN

The American Marketing Journal, the National Marketing Review, and the Intellectual......... Origins of the Journal of Marketing Terry Witkowski, California State University Long Beach, USA

Finding the Few: The History of the Marine Corps * Advertising Message............................. Michael Zeliff, The George Washington University, USA

Authors’ Email Addresses………………………………………………………………......

Author Index…………………………………………………………………………………

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