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Digital Video Ad Serving Template (VAST) - page 10 / 14

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Attributes width

Values Number

Required Yes

height

Number

Yes

expandedWidth

Number

No

expandedHeight

Number

No

resourceType

iframe, script, HTML, static, other String

Yes

creativeType

No

None

String

No

None

String

No

None

URL

No

None

String

No

apiFramework

String

No

URL or URI or HTML

No

id width

String Number

No Yes

height

Number

Yes

expandedWidth

Number

No

expandedHeight

Number

No

resourceType

iframe, script, HTML, static, other

Yes

IAB Video Ad Serving Template (VAST)

Element

URL

Code

CompanionClickThrough

AltText

AdParameters

NonLinearAds NonLinear

© 2008 Interactive Advertising Bureau

Notes Pixel dimensions of companion Pixel dimensions of companion Pixel dimensions of expanding companion ad when in expanded state Pixel dimensions of expanding companion ad when in expanded state Defines whether companion is an ad tag or a link to a static image. MIME type of file to be returned. If omitted then any type could be delivered. Wraps URL if companion is a URL or URI Wraps block of code (generally script or IFrame) if companion is not a URL or URI URL to open as destination page when user clicks on the companion Alt text to be displayed when companion is rendered in HTML environment. Data to be passed into the companion ads. The apiFramework defines the method to use for communication (e.g. “FlashVar”)

Any number of non-linear assets in any desired pixel dimensions. Optional identifier Pixel dimensions of companion Pixel dimensions of companion Pixel dimensions of expanding nonlinear ad when in expanded state Pixel dimensions of expanding nonlinear ad when in expanded state Defines whether non-linear is an ad tag or a link to a static image.

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