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Digital Video Ad Serving Template (VAST) - page 11 / 14

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Attributes creativeType

Values String

scalable

true, false

maintainAspectRa tio

true, false

None

String

None

String

None

URL

apiFramework

String

IAB Video Ad Serving Template (VAST)

Element

URL

Code

NonLinearClickThrough

AdParameters

Extensions Extension

type

Any

Wrapper

None

None

AdSystem VASTAdTagURL

Same as above in InLine section

None

URL

CompanionAds CompanionImpression

Id

URL

CompanionAdTag

id

URL

None

String

Code

None

String

NonLinearAds NonLinearImpression

id

URL

NonLinearAdTag

id

© 2008 Interactive Advertising Bureau

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Required No

No

No

No

No

No

No

No

No

Yes

No

No

No

No

No

No

Notes MIME type of file to be returned. If omitted then any type could be delivered. Whether it is acceptable to scale the image. Whether the ad must have its aspect ratio maintained when scales Wraps URL if companion is a URL or URI Wraps block of code (generally script or IFrame) if companion is not a URL or URI URL to open as destination page when user clicks on the non-linear ad unit Data to be passed into the video ad. The apiFramework defines the method to use for communication (e.g. “FlashVar”)

Any valid XML may be included in the Extensions node. See section below for suggested naming conventions of types. Second-level element surrounding wrapper ad pointing to Secondary ad server.

URL of ad tag of downstream Secondary Ad Server

URL to track Companion impressions if desired by Secondary Ad Server URL of ad tag of Companion ad, if served separately Wraps URL if companion is a URL or URI Wraps block of code (generally script or IFrame) if companion is not a URL or URI

URL to track NonLinear impressions if desired by Secondary Ad Server URL of ad tag of NonLinear

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