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IAB Video Ad Serving Template (VAST)

Table of Contents

Summary and Scope ............................................................................................. 4 Definitions ............................................................................................................ 4 Expected Benefits.................................................................................................. 5 Methods of Ad Serving.......................................................................................... 5 Ad Request ..................................................................................................................................................5 Impression Tracking.............................................................................................. 6 Wrapper Ads ..............................................................................................................................................7 VAST Ad Response ................................................................................................ 7 Click Tracking...................................................................................................... 12 Using Extensions ................................................................................................. 12 Additional Recommendations.............................................................................. 13 Appendix A: Ad Tag Format Recommendation .................................................... 14

© 2008 Interactive Advertising Bureau

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