X hits on this document

PDF document

Digital Video Ad Serving Template (VAST) - page 9 / 14

28 views

0 shares

0 downloads

0 comments

9 / 14

IAB Video Ad Serving Template (VAST)

Element

Attributes

Impression TrackingEvents Tracking

None

Event

Video Duration

None

AdID

None

AdParameters

apiFramework

VideoClicks ClickThrough

None

ClickTracking

CustomClick

id

MediaFiles MediaFile

id delivery

type

bitrate

width height

CompanionAds Companion

id

© 2008 Interactive Advertising Bureau

start, midpoint, firstQuartile, thirdQuartile, complete, mute, pause, replay, fullscreen, stop

Yes

Time

No Yes

URL

Yes

No

URL

No

String

No

String

No

Values

Required

URL

No

URL

No

URL

No

String

URL or URI String streaming, progressive String

No No No No Yes

Yes

Number

No

Number Number

Yes Yes

URL or URI or HTML

No

String

No

  • -

    9-

Notes play due to error URL to track impression

URL to track various events during playback The name of the event to track.

Duration, in standard time format hh:mm:ss Ad-Id for the video creative (formerly ISCI) Data to be passed into the video ad. The apiFramework defines the method to use for communication (e.g. “FlashVar”)

URL to open as destination page when user clicks on the video URL to request for tracking purposes when user clicks on the video URLs to request on custom events such as hotspotted video Optional identifier

Location of video file Optional identifier Method of delivery of ad

MIME type. Popular MIME types include, but are not limited to “video/x-ms-wmv for Windows Media, and “video/x-flv” for Flash Video. Bitrate of encoded video in Kbps Pixel dimensions of video Pixel dimensions of video

Any number of companions in any desired pixel dimensions. Optional identifier

Document info
Document views28
Page views28
Page last viewedSun Dec 04 01:30:33 UTC 2016
Pages14
Paragraphs452
Words4796

Comments