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Net Sales

The following table summarizes net sales by operating segment and net sales and unit sales by product during the three- and six- month periods ended March 26, 2011 and March 27, 2010 (in millions, except unit sales in thousands and per unit amounts):

Net Sales by Operating Segment: Americas net sales Europe net sales Japan net sales Asia-Pacific net sales Retail net sales

Total net sales

Net Sales by Product: Desktops (a) Portables (b)

Total Mac net sales

$ 9,323

$ 4,993

87%

$18,541

$11,085

67%

6,027

4,050

49%

13,283

9,074

46%

1,383

887

56%

2,816

1,670

69%

4,743

1,886

151%

9,730

3,699

163%

3,191

1,683

90%

7,038

3,654

93%

$24,667

$13,499

83%

$51,408

$29,182

76%

$ 1,441

$ 1,532

(6)%

$ 3,172

$ 3,224

(2)%

3,535

2,228

59%

7,234

4,986

45%

4,976

3,760

32%

10,406

8,210

27%

Three Months Ended

Six Months Ended

Change

Change

March 26,

March 27,

2011

2010

March 26,

March 27,

2011

2010

1,600

1,861

(14)%

5,025

5,252

(4)%

1,634

1,327

23%

3,065

2,491

23%

12,298

5,445

126%

22,766

11,023

107%

2,836

0

NM

7,444

0

NM

580

472

23%

1,173

941

25%

743

634

17%

1,529

1,265

21%

$24,667

$13,499

83%

$51,408

$29,182

76%

iPod Other music related products and services (c) iPhone and related products and services (d) iPad and related products and services (e) Peripherals and other hardware (f) Software, service and other sales (g)

Total net sales

Unit Sales by Product: Desktops (a) Portables (b)

Total Mac unit sales

1,009

1,147

(12)%

2,236

2,381

(6)%

2,751

1,796

53%

5,658

3,924

44%

3,760

2,943

28%

7,894

6,305

25%

9,017

10,885

(17)%

28,463

31,855

(11)%

18,647

8,752

113%

34,882

17,489

99%

4,694

0

NM

12,025

0

NM

iPod unit sales iPhone unit sales iPad unit sales

  • (a)

    Includes iMac, Mac mini, Mac Pro and Xserve product lines.

  • (b)

    Includes MacBook, MacBook Air and MacBook Pro product lines.

  • (c)

    Includes sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.

  • (d)

    Includes revenue recognized from iPhone sales, carrier agreements, services, and Apple-branded and third-party iPhone accessories.

  • (e)

    Includes revenue recognized from iPad sales, services, and Apple-branded and third-party iPad accessories.

  • (f)

    Includes sales of displays, wireless connectivity and networking solutions, and other hardware accessories.

  • (g)

    Includes sales from the Mac App Store in addition to sales of other Apple-branded and third-party Mac software and Mac and Internet services.

NM = Not Meaningful

26

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